Life & Leisure Club Sales Team Training
This page is designed to help sales staff confidently sign up suppliers and sell Life & Leisure Club memberships using a clear, practical and consistent approach.
What the Club is and why it exists
Life & Leisure Club is a South African member discount platform designed for people interested in camping, caravanning, travel, outdoor living, off-road lifestyle and leisure products and services.
Members pay an annual fee and receive access to selected discounts from participating suppliers across South Africa. The Club exists to create value on both sides of the platform:
- For members: practical savings on relevant lifestyle spending
- For suppliers: free exposure to a targeted audience with no joining fee and no monthly cost
Kruger to Cape → Life & Leisure SA → Life & Leisure Club
Life & Leisure SA has a strong and credible background in the South African travel and leisure market.
The platform grew out of Kruger to Cape, which was once the largest tourism app in South Africa. When Covid brought tourism to a standstill, the business adapted and launched Lifeandleisuresa.co.za to serve the local travel and leisure market more effectively.
Since then, Life & Leisure SA has grown into one of the largest caravan marketing and financing websites in Africa, serving a highly relevant audience of campers, caravanners, outdoor enthusiasts, travellers and leisure buyers.
Because this audience is already closely aligned with travel, camping, off-road and outdoor lifestyle spending, Life & Leisure Club is a natural next step.
Who to target, how to pitch, objections and follow-up
Who to target first
- Restaurants
- Accommodation providers
- Activities and experiences
- Outdoor, camping and leisure product suppliers
How to pitch the opportunity
The supplier offer is simple:
- No joining fee
- No monthly fee
- No fixed marketing cost
- Free exposure to a highly targeted audience
- The only requirement is an agreed discount for valid Club members
Common supplier objections
There is no joining fee, no monthly fee and no fixed marketing cost. You only honour the agreed member discount when a valid member buys.
Then it has cost you nothing. That is what makes the opportunity low-risk.
Life & Leisure SA grew from Kruger to Cape and has built a highly relevant leisure and caravan audience in South Africa.
Suppliers can verify a member by using the official member verification page and checking the member code.
Follow-up process
- Identify a supplier that fits the Life & Leisure lifestyle
- Research the business before contact
- Make first contact by WhatsApp, email, call or social message
- Present the pitch clearly and simply
- Answer objections honestly and professionally
- Confirm interest and collect supplier details
- Arrange onboarding and agreed discount details
- Follow up until the supplier goes live
How to explain the Club, how to close, objections and value positioning
How to explain the Club
The Club gives members access to selected savings on products, accommodation, restaurants, activities and more across South Africa.
Members can log into their account, open the Club page, view their digital club card and access the member discounts page.
How to close a membership sale
- Start by identifying whether the person already spends in relevant categories
- Explain the practical savings opportunity
- Use real examples of supplier categories and offers where possible
- Explain that membership access is digital and simple to use
- Direct the customer to the Club page after purchase to view their card and access discounts
Common membership objections
Because it gives you access to member-only savings across categories you may already use.
The Club is best suited to people who already travel, eat out, buy leisure products or use lifestyle-related services.
Yes. Members receive digital access and a digital membership card.
Members log into their account, then use the Club area to open their card and the discounts page.
WhatsApp script, email script, call opener and follow-up message
Supplier WhatsApp Script
Life & Leisure SA grew out of Kruger to Cape, which was once the largest tourism app in South Africa. Since then, Lifeandleisuresa.co.za has grown into one of the largest caravan marketing and financing websites in Africa, serving a highly relevant leisure and outdoor audience.
We are now building the Life & Leisure Club, a member discount platform for travel, leisure and outdoor lifestyle customers across South Africa.
For suppliers, it is simple: no joining fee, no monthly fee, free exposure to a relevant audience, and the only requirement is an agreed discount for valid Club members.
If we market your business well and drive sales, you benefit. If we do not, it costs you nothing. Would you be open to hearing more?
Supplier Email Script
Subject: Invitation to join Life & Leisure Club
Life & Leisure SA has built a strong audience in the South African leisure and outdoor market. We are now expanding this through Life & Leisure Club, a member discount platform for relevant products, services and experiences across South Africa.
For suppliers, the opportunity is simple:
- No joining fee
- No monthly fee
- Free exposure to a targeted audience
- The only requirement is an agreed discount for valid Club members
If we market your business well and drive sales, you benefit. If not, it costs you nothing. We would love to explore whether your business would be a good fit.
Call Opener
Hi, my name is [Name] from Life & Leisure SA. We work in the South African leisure and outdoor market, and we are currently building the Life & Leisure Club, a member discount platform for a very relevant audience. I would like to briefly explain how it works and see whether your business could be a good fit.
Follow-Up Message
Hi [Name], just following up on my previous message regarding Life & Leisure Club. It is a simple, low-risk way for your business to gain exposure to a highly relevant travel and leisure audience, with no joining fee and no monthly fee. Please let me know if you would like more information or would like to discuss how your business could participate.
Step-by-step supplier signup flow and member sales flow
Supplier Signup Flow
- Identify supplier prospect
- Research the business
- Make first contact
- Deliver supplier pitch
- Handle objections
- Confirm interest
- Collect supplier details
- Agree discount terms
- Submit for onboarding
- Follow up until live
Member Sales Flow
- Identify interest and relevance
- Explain the Club clearly
- Show practical value
- Use examples of categories and savings
- Answer objections
- Invite the customer to join
- Direct them to the account login area if they already bought
- Guide them to the Club area where they can open their card and discounts
What to say, what not to say, tone and promises to avoid
What to say
- Keep the offer simple and clear
- Emphasise relevance and low risk
- Use the Life & Leisure SA brand story
- Focus on practical value
- Be confident, professional and honest
What not to say
- Do not exaggerate traffic or sales
- Do not make promises you cannot prove
- Do not make the Club sound complicated
- Do not use vague or generic language
- Do not pressure suppliers or members aggressively